Digital marketing that brings

Creativity+Technology

together

Our work

Ski Cuisine Digital Strategy

Digital strategy & marketing campaign that's off the slopes!

live macbook skicuisine3

our brief

Ski Cuisine, a catered chalet operator in Meribel, came to us in 2011 with no online presence. With seven beautiful chalets available to rent throughout each ski season, they were looking for a comprehensive digital strategy that included a website design, a custom online booking system and an integrated approach to online marketing.

As they celebrated 25 years of Ski Cuisine in 2016, we celebrated 5 years of working together! We continue to help Ski Cuisine to stay competitive in the market, constantly improving their website and to helping to generate bookings.

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our approach

Each year we assist Ski Cuisine with their digital marketing, providing analytics, search engine optimisation and content services to ensure their chalets are booked throughout the season.

We stay on top our all things digital and, when Google announced that they would boost the rankings of mobile-friendly pages, we took the opportunity develop Ski Cuisine's website to be fully responsive for all devices. This development was implemented quickly and efficiently, ensuring that Ski Cuisine did not lose traffic or online visibility.

mobile design

Whilst we redesigned the website to make it mobile responsive, we also changed the user experience for desktop and tablet users, streamlining the user journeys to make it easier to find information and book. The design is modern and content is displayed in clear sections to make it easier for users to digest the information presented.

Ski Cuisine value the personal service they provide. We reflected this pride by clearly displaying contact call-to-actions and changing the website copy's tone of voice to highlight knowledge, experience and friendliness.

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digital marketing

We help Ski Cuisine with their email marketing, pay-per-click campaigns, SEO, content creation, social media advertising and retargeting. Each month we plan ahead using in-depth performance reports, making data-driven decisions and developing new marketing recommendations. Such recommendations may include location-targeted campaigns, service lead campaigns and chalet feature campaigns.

custom booking system

Ski Cuisine's website is built on our preferred open source content management system, SilverStripe. We have developed a bespoke content management system which not only allows for page content management but also for booking and revenue management. Users can book online, pay their deposit via an online payment gateaway and even pay the balance in installments!

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results

  • 105% increase in booking enquiries (2016-17 vs. 2015-16)
  • 28% increase in season bookings (2016-17 vs. 2015-16)
  • Mobile goal completions up 92% since the website redesign
  • Social increasingly drives website visits and bookings
  • Organic search engine traffic increased by 43% (2016-17 vs. 2015-16)

dedicated team

Our team of digital marketers and developers are dedicated to this account, helping to achieve online success year after year. We even visited Meribel and experienced the service first hand to help us understand the purchase journey.

If you don't have a dedicated marketing team, let us help you. Contact us and we'll tell you how we can help.

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