Digital marketing that brings

Creativity+Technology

together

Our work

PT Portal Mobile App Design & Marketing

User experience design and marketing for PT Portal, a management app for personal trainers

mockup ptportal

our brief

We helped PT Portal, an online software management app for personal trainers, from the early stages of their app creation. This work included the redesigning and updating of software, introducing new features, an iOS and Android app, and an e-commerce store.

Our relationship has gone from strength to strength, and we continue to help PT Portal with Digital Strategy, User Experience & Design, and Digital Marketing. Together we aim to improve the user journey to increase sign-ups and encourage more active users each month. 

 

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our approach

We started by reviewing the current software to identify what could be improved. Usability is integral to a successful web design; with this in mind, we mapped out the variety of user journeys, considering how new features would work and could integrate with the current software.

Quadra worked closely with the PT Portal team based in Jersey and their development team in India to make improvements to the user experience and design of both the software and the app.

analytics

We implemented Google Analytics and Mixpanel Analytics tracking on each of the PT Portal platforms to track the software, enabling us to make further, educated improvements and to give us a greater understanding of how users actually used the software.

This approach allowed us to see which features were being used the most, which journeys users found the most difficult, and prioritise PT Portal's next steps.

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digital marketing

We work closely with PT Portal providing training and consultation, including digital strategy, copywriting, email marketing strategy, social media management, and targeted paid advertising on both Google Adwords and Social channels.

results

  • Intuitive app and website user journeys
  • 20% more website visitors
  • 52% more account registrations
  • 101 iOS installs in the first month

working together

PT Portal outsourced their development work to a team in India. We worked closely with this team through regular calls to discuss design queries and functionality, ensuring that the development and design processes worked in tandem.

finding your feet in the world of mobile apps?

If you have an app and would like us to help you with improving conversions, come and talk to us, we'd be more than happy to help!

Let's talk

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