Digital marketing that brings

Creativity+Technology

together

Our work

JT M2M Digital Marketing

Location-targeted B2B campaign for global provider

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our brief

JT M2M offer machine-to-machine SIM cards for businesses that may require physical tracking; this technology is key for businesses such as fleet management and logistics firms.

JT M2M secured a partnership with a leading Canadian communications company, Rogers Communications, and wanted to acquire business in the Canadian market. We recommended a highly targeted pay-per-click campaign, providing instant online visibility in key geographic locations.

our approach

We built the PPC campaign targeting users in Canada searching for specific keywords, sending them through to a custom landing page with a simple contact form to collect their details.

By keeping the conversion path short and the audience focused, we were able to drive conversions at a much higher rate.

PPC campaign

All PPC campaigns start with keyword research. Understanding the search terms being used by those in the Canadian market is essential to building a collection of quality leads.

We managed the PPC campaign on a regular basis, ensuring that the campaign performed in line with expectations and that the client's budget was efficiently used.

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results

  • 741 targeted keywords
  • 11% more impressions month-on-month
  • 250%¬†increase in conversions month-on-month
  • Low cost per acquisition

here to help

We help JT M2M to drive leads to their business development team; we drive the traffic, they convert the leads!

If you would like to more B2B leads, contact us to discuss how we can help.

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