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quadra blog the latest happenings in social media snapchat facebook vine and pinterest
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2015 has been a busy year for social channels already; Snapchat, Facebook, Vine and Pinterest have all launched new features in the past month, some a little more positive than others. 

Snapchat

This popular mobile-messaging app has recently launched ‘Discover.’ Now users can catch ‘daily editions’ from CNN, MTV, Cosmopolitan, the Daily Mail, Bleacher Report, National Geographic, Vice, Yahoo News, People and Snapchat.

Snapchat has struck gold with Discover; according to Digiday, the publishers mentioned above are responsible for selling ads against their own content and will split a percentage of this revenue with Snapchat.

So, if you’re dying to know whether Bruce Jenner is ready to tell all, hungrily searching for a new recipe or keen to see if your crush of the day matches MTV’s… get straight to the app store for your free Snapchat download.

If you simply want to draw a moustache on your selfies, you’re in luck; it’s good for that too.

Facebook 

‘Place Tips’ was recently launched in New York City for any lucky iPhone users with their location services enabled. Facebook users, when arriving at a popular location received a myriad of information about their current whereabouts, enabling Facebook to surface all the useful data they’ve gathered about locations and businesses right into your newsfeed.

Introducing Place Tips in News Feed from Facebook on Vimeo.

Sorry to all non-New Yorkers, Place Tips isn’t available to everyone just yet. Facebook chose to test the app across the Atlantic, as a densely packed city was needed to put the feature through its paces, enabling them to solve technical problems before rolling it out to the rest of the world. 

Vine 

It’s no surprise that kids love vine, watching videos of cats on a loop when you’re 6 years old? What could be better?

With a couple adjustments to their current app, Vine has now released Vine Kids. Like its parent app, videos are still six seconds long, but the interface is an animated explosion of colours, quirky sounds and a simplified left/right swipe navigation.

Vine Kids filters out any inappropriate content, showing only suitable “hand-picked” videos from Vine’s community. The idea came from a Vine employee whose daughter loved the app but, due to its adult content, couldn’t play with it.

Videos include animals, animations and the muppets amongst other child-friendly clips.  

Pinterest

The company announced last week that they will now be showing promoted pins in your home feed. Furious? Don’t be, you can hide any promoted pins you don’t want to see. 

There’s also good news for Pinterest’s male minority of followers, content will be filtered based on each user’s gender. This is a critical move by Pinterest to keep their social media advertising options wide open, but also a necessary step to boost their measly following of male pinners.

 

Want to know how these channels can benefit your business? Find out more about our social media services or contact us, we’d love to hear from you!

 

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