It is no surprise that our brains prefer visuals, we process them 60,000 times faster than text and overall, 90% of the information sent to our brain is visual. This doesn’t mean that writers like myself are out of a job, it simply means we need to utilise free graphic design software and tools to create assets that help our content to convert.
The latest statistics from social media platforms supports this, Facebook video posts per user have grown by 75% YoY and on average, tweets with images receive 18% more clicks, 89% more favourites and 150% more retweets. Ultimately, being a great content marketer is the ability to grab the attention of viewers, regardless of whether that’s achieved through well-crafted headlines, hilarious one-liners or visuals that compliment your writing.
We are lucky to have a talented in-house designer at Quadra enabling us to create beautiful assets for our clients and ourselves. Unfortunately, for the majority of small business owners, quality branding is out of reach without employing a graphic designer.
Design isn’t always a skill that marketers have and it takes a significant amount of time to learn how to use graphic design software and tools like Photoshop or InDesign. Even if you possess some design skills, Adobe Creative Suite isn’t cheap and unless you’re willing to pay the subscription fee there aren't many other options (until now!)
At Quadra we offer training in social media, content and email marketing. Of course, we are happy to create and provide assets for our clients but we also want to add value in the long term by teaching these skills. We’re lucky to have access to Adobe Suite at Quadra HQ but for a long time we struggled to find something that is both easy to use and affordable for our clients.
Our problem was solved with the birth of Canva. Finally, we can recommend free web design software that brings a much-needed simplicity to design, enabling those not fluent in Photoshop to create eye-catching assets.
Canva design has a free version which enables any user to create fantastic assets for either print or online use. Start by choosing the size of your design. Canva already have social media assets, posters, presentations and other marketing materials to choose from but if you are creating something different, you can choose your own dimensions.
Next, its time to get the fun stuff started! Canva provides layouts and backgrounds to work from and elements such as frames, lines, shapes, charts, icons and illustrations.
Canva also serves as an image-sourcing site where you can purchase items from their image and illustration library for $1 each. You can also upload your own photographs, ideal if the aim of your design is to promote products.
Once your design is complete you can save it to your Canva account or download it in JPG, PNG or PDF.
To prove how easy Canva is to use I set myself a task to create a design in 10 minutes or less. Using a royalty free image and assets from Canva I created the following post in their standard 'social media post' dimensions (800x800). It really is that easy!