As you may have read in our previous blog post about PT Portal, they have been a client of ours for almost four years and therefore the majority of our team have had the pleasure of collaborating with them. As a full service agency we can offer support in a particular area such as digital marketing, design or development but also provide a combination of these services if that's what our client requires.
We've already discussed the design improvements we made for their personal trainer app and software which improved the user journey, increased sign ups and encouraged more active users each month. Alongside this aspect of the project we put together a digital marketing campaign to successfully launch the app and software.
The digital marketing campaign was complex, including everything from consultancy to management and monthly reporting. The plan was split into phases running six months in total and included the following:
- Campaign management including SEO, paid search, display, mobile and social advertising
- Web and mobile analytics consultancy, implementation and management
- Marketing led designs including social media and email assets, landing page banners and more
- The delivery and management of content marketing, social media management, blogger outreach and e-mail marketing initiatives
As with all of our clients we also offer monthly reporting, ad hoc reporting, data retrieval and analysis. Without this essential step we couldn't deliver the data-driven results we pride ourselves on and successfully optimise our client's digital presence.
PT Portal worked closely with a team of developers in India throughout the creation of their product and subsequent launch campaign. We collaborated with both PT Portal's Jersey based team and their developers to ensure both the web and native (iOS & Android) versions of their app/software were l launched successfully. This included frequent testing of their app/software across all devices and the coordination and delivery of any necessary enhancements.
If you're interested in our digital optimisation services and are based in Jersey or further afield please get in touch! We'd be happy to discuss which of our services could benefit you and your business.