Many of our clients come to us confused and frustrated that despite all their hard work, their brand simply isn’t visible in search. This problem is brought to our attention time and time again and is exactly why we offer search engine optimisation services to our clients.
This year Vistra Group came to us with this exact problem. Vistra's multiple companies provide tailored trust, fiduciary, fund and corporate services and are a reliable source of content for their industry. Vistra have a well designed, user-friendly website and in light of this were struggling to find any reason for Google to penalise them. We agreed to complete an SEO audit for Vistra and make recommendations to help them climb the ranks for their target keywords.
At Quadra, we believe all of our clients are unique and therefore need a bespoke service tailored to them. From the outset we like to take an analytical approach, delving into the processes of our clients to deliver a report revealing their current approach, industry best practices and recommendations on how to improve.
To ensure we were adding value to Vistra we wanted to understand their approach to digital marketing as a whole. We not only completed an SEO audit but also delivered audits of their email marketing and analytics processes.
Based on these audits we advised Vistra on industry best practice, identified the gap between this and their current process and made recommendations on how to improve. All this information was presented in an easy to read document with the priority and cost of each improvement listed alongside.
Once the audits were complete we implemented the recommendations we made in both SEO and Analytics reports for Vistra Group and Vistra Global. Vistra were extremely happy with the service we provided and contacted us soon after to do the same for Vistra OIL, another brand within the group.
Since the successful implementation of our SEO and analytics recommendations, Vistra have steadily climbed the ranks in search results, significantly improving their visibility online. If you'd like to find out more about our search engine optimisation (SEO) or analytics services in Jersey please get in touch!