Ogier are a local law firm with offices across the world including Guernsey, Hong Kong and Tokyo to name but a few. In a bid to refresh their image this year, Ogier have updated their branding and launched a new website with improved design and usability.
Before the launch of their site, they came to us for our analytics and search engine optimisation expertise. Ogier hoped to achieve better brand awareness worldwide, ultimately leading to an increase in business.
Many businesses on our small island rely on word of mouth or offline marketing methods to increase awareness of their brand. We believe that digital optimisation allows for a data-driven, methodical approach with results that can be easily reported on and analysed. Ogier is a company with multiple jurisdictions, meaning that digital marketing can achieve their wider company goals more effectively than traditional methods.
At Quadra HQ we like to be methodical in our approach and offer our clients bespoke recommendations. Rather than handing over the same general recommendations to Ogier we conducted a full review of the SEO and analytics associated with their site. We reviewed the following areas:
- SERP's appearance & optimisation
- Site indexation
- Site architecture
- Page speed & accessibility
- On-page SEO & content optimisation
- Mobile & international best practice
- Semantic markup implementation
- Analytics account setup & implementation
We audited the above aspects of their current SEO and analytics process, providing a detailed report with observations, recommendations, the cost of these activities and their priority. The report covered the following sections:
- SEO strategy
- On-site optimisation
- International SEO
- Google Tag Manager
- Google Analytics
With multiple jurisdictions, Ogier needed advice on how to improve SEO for their different locations. We advised them on the benefits of listing their various offices on Google Maps and the importance of hreflang tags to correctly translate content for Google.
After implementing our recommendations Ogier are now on the way to improving their visibility both locally and further afield. If you're interested in working with a local agency, we offer Search Engine Optimisation and analytics services in Jersey, get in touch to find out more.