Quadra Digital may be a new brand but as a team, we have plenty of experience. We’re still part of the E-scape group, the largest dedicated digital agency in Jersey with over 17 years experience.
Many of our clients have transitioned with us from E-scape to Quadra and welcomed the change, as a separate company we have been able to focus more closely on our core areas of expertise; Design & UX, Analytics, SEO & Content and Development & Optimisation.
Ski Cuisine is one of these clients and this year we celebrated 5 years of working together! Ski Cuisine is a catered chalet operator in Meribel, France with six beautiful chalets available to rent throughout the ski season each year. Over the years we have collaborated with Ski Cuisine on many projects but this year we have worked more closely than ever.
Each year we assist Ski Cuisine with their digital marketing, providing analytics, search engine optimisation and content services to ensure their chalets are booked throughout the season. This year we also provided them with design, UX, development and optimisation services during the re-design of their website.
As you may know earlier this year Google announced that they would boost the rankings of mobile-friendly pages. This meant that any website illegible or unusable on mobile devices risked dropping in rankings if they didn’t update their site.
Ski Cuisine’s website wasn’t mobile friendly yet almost half of all sessions were from mobiles or tablets in 2014. Unsurprisingly, mobile users were the least engaged, had the lowest pages per session rate and the highest bounce rate. Because of this, we re-designed Ski Cuisine’s website to make it mobile friendly and give it a new, clean look.
As a cost-effective solution, we suggested re-skinning their original site built using SilverStripe as for Ski Cuisine it isn't just a website, it's also their booking system. Re-skinning allowed the team to keep their booking page functionality and user-friendly CMS, enabling them to manage their availability and bookings. The new website is due to launch later this month and will enable Ski Cuisine to engage their mobile audience and ultimately increase bookings for the 2016/17 ski season.
Interested in our services? Get in touch to find the best optimisation solution for you and your business.