As a well-established digital marketing agency in Jersey we get plenty of interesting clients come through our doors. The variety of projects is one of the best parts about working for Quadra and with a growing, talented team the work we’re producing continues to improve.
You may have seen earlier this week that hidden beneath door number 5 was our most recent recruit Hanna, all the way from Norway! Hanna is a talented designer with an impressive background in digital. Since joining she has worked on some great projects including multiple website redesigns (find out more about these soon!) One project she particularly enjoyed this year was our collaboration with our long-standing client PT Portal on app for personal trainers.
PT Portal has developed and launched a software and an app for personal trainers and their clients. The creator of PT Portal was initially inspired by their own relationship with their PT, they wanted to develop software that helps PTs with both the admin and training aspects of their job. App features include a calendar, money manager and workout creator to name a few.
PT Portal has developed rapidly since they became our client almost four years ago. We initially started with the software, expanding the project to include an app that PTs can use in the gym with their clients and on the go. The app underwent many improvements from our initial designs to the launch of PT Portal this October. Quadra worked closely with the PT Portal team based in Jersey and their development team in India to make improvements to the UX and design of both the software and app.
Together we aimed to improve the user journey to increase sign ups and encourage more active users each month. To do this we proposed small but effective design changes as a cost effective alternative to a full software and app re-design. Our design changes were decided through the data we gathered over our years working with PT Portal, some of these changes include:
- A new, professional website homepage with an intro video for users
- Re-design of their out-dated flat icons to better represent the product's features
- Re-design of exercise icons so PTs can easily create workouts
- Eye-catching social share buttons
- Engaging call to action buttons
- Improved over-all functionality of the app and website
Want to find out more about PT Portal? You can sign up here and download the app now!