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Three is the future for E-scape!

By Harriet Midgley

 

22 January 2015 8:58pm

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Many of you will have been following our ‘3 is a magic number’ campaign online or caught a glimpse of our Hill Street window in the last two weeks. We’ve been changing our window to display famous trios including cereal mascots Snap, Crackle and Pop, the beautiful Charlie’s Angels and the hilarious ThreeAmigos.  

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How prepared are we for Egaming in Jersey

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22 January 2015 12:40pm

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You may or may not be aware that online gaming legislation was recently passed in Jersey, Channel Islands. There has been considerable excitement in business circles locally because Egaming as an industry fits very well with Jersey’s increasing demands for a diversified economy.

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How to get your marketing campaign to go viral

By Kelly Stafford

3 June 2014 4:08pm

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Understanding how people interact with each other, what makes people share and influence each other, can be the key to making your marketing campaign go viral. People can communicate with each other quicker and easier than ever before with the help of social media and advancing technology. Facebook, Twitter, Whatsapp and Snapchat are just a few social channels that allows people to communicate and share. By utilising the power of sharing in your marketing campaigns you have the potential to get your campaign to go viral, gaining a bigger audience outreach and driving engagement and brand awareness. Understanding what makes people share content is the key to getting the most out of your marketing campaigns.

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Using Instagram as Content for Social Media

By Amber Blake

2 December 2013 10:31am

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The human mind creates shortcuts and associations to quicken our understanding. Reading takes time and has to be done from start to finish to fully grasp what message is being conveyed but fewer words alongside images fulfil people's need for entertainment, stimulation, and learning, and this can create great content for social media.

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Gamification in the Office Environment

By Kelly Stafford

21 October 2013 3:13pm

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Gamification is becoming more and more common. In fact, most people have taken part in gamification before without even realising it. But gamification is big business, and thinking about adding it to your office can offer many benefits. In this short guide we’ll look at some of the most common ways of implementing gamification into your office and the reasons why you should. Have a look at our slideshare for a quick overview of gamification in the office environment.

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Your Guide to a Greater Customer Experience

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11 October 2013 3:46pm

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On Friday 11th October as part of customer service week I had the chance to go to a breakfast meeting at the Grand Hotel, for a talk about customer experience with Mark Michelson. Mark, who has been involved with mystery shopping for over 25 years, covered a wide range of different topics, looking at customer service mapping, customer journey mapping, data collection and mobile mystery shopping.

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Why you should advertise on Youtube

By Kelly Stafford

1 August 2013 3:06pm

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Often, when people think of using social media to increase their business they’ll think of Facebook and Twitter, and will usually never consider YouTube. But YouTube is a very valuable communication channel for businesses, and one that shouldn’t be dismissed. 

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